Merc brings new A-Class to Scotland 26 | 09 | 2011

MERCEDES-BENZ IS giving customers across in Scotland a chance to get 'up close and personal' with its new A-Class concept.

The car, which Merc believes illustrates the direction the brand is moving in, is intended to become its challenger to the BMW 1-Series and Audi A3 challenger; and the newcomer will be in Glasgow next month.

Shoppers at the Braehead Shopping Centre in Glasgow can see the car on October 14-15). The appearance is just one on the Concept A-Class tour which will also visit Westfield London (Oct 1-2); and Arndale Shopping Centre, Manchester (Oct 8-9).

The vehicle will also be stopping off at around 70 Mercedes-Benz dealers around the country.

To generate interest en-route to each location, it will be transported in full view in a transparent container on the back of The Clear Idea, a special Mercedes-Benz Atego display truck.

Watch our video of the all-new Mercedes A-Class Concept

At each shopping centre location the car is hidden from view in a mirrored box which is surrounded by interactive LED lights that react to sound – they change colours and patterns in response to the voices or movement of passers-by.

At regular intervals, a deep note will sound and the lights will pulsate around the box, accompanied by music that will build up to a full reveal of the car.

“Both visually and technologically, Concept A-Class provides an exciting insight into the potential future of the Mercedes-Benz compact car range," Gary Savage, managing director, Mercedes-Benz Cars, said.

"It also gives a glimpse of some of the features that we’re confident would influence future customers in this highly-competitive sector.

“The Concept A-Class national tour creates a unique experience for engaging with our potential customers ahead of some significant model launches next year, and it showcases the future direction of Mercedes-Benz in a truly eye-catching way.”

First glimpse of the all-new Mercedes B-Class

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Jim McGill