Jaguar XE already a hit 08 | 09 | 2014
JAGUAR OFFICIALLY UNVEILS its long-awaited XE this evening in London, and even before drivers have laid eyes on it — let alone driven it — it's proving a hit with Scottish company car drivers. (We'll bring you full details of one of the most eagerly-awaited launches of the year.)
According to the latest findings from independent market research agency, Sewells Research and Insight — who questioned 4250 UK businesses and company car drivers — the Jaguar XE has proved to be a highly aspirational choice for company motorists looking to change their car in 2015, achieving the highest future consideration score of any model.
Of those drivers who tend to choose executive or luxury company cars, 88% of those questioned expect to at least consider the XE, designed by Jaguar's Dumfries-born design guru Iain Callum.
Related: Scot Ian Callum's updated Jaguar MkII goes on sale
Sewells is expecting the general excitement and anticipation around the launch to convert into a long order book for dealers, with almost half of drivers questioned (47%) saying they will ‘definitely consider’ the new XE and 1 in 10 already stating it's going to be their first choice of company car.
The Jaguar brand has received a major overhaul in the past decade with their sportier styling and handling cars becoming highly desirable alongside traditional German rivals.
“The official reveal of the new XE is only likely to increase interest from drivers," John Maslen, brand director at Sewells Research and Insight, said.
"The challenge for Jaguar is to meet this anticipated level of demand at a brand and dealer level as it moves into a higher volume part of the premium market.”
Related: Jaguar XE to better 75mpg
Keep up-to-date with all the latest news by following us on twitter.com/Scotcars
Jim McGill