Vertu opens new Infiniti Centre 03 | 11 | 2014

VERTU MOTORS, WHICH operates Macklin Motors in Scotland, has become the first plc to open an Infiniti Centre. The new Infiniti Centre Newcastle is just a few miles from Nissan's Sunderland Plant where production of the Q30 will start next year.

Its opening — the 10th centre in the UK — also marks the beginning of a new relationship between Infiniti and Gateshead-based Vertu Motors which will operate the new outlet.
“The North East has a pivotal role to play in Infiniti’s future in the UK and Europe," Steve Oliver, Infiniti’s director for northern Europe, said.

"The launch next year of the new Q30 will be a landmark moment in the brand’s history and so to be opening this fantastic new Infiniti Centre just a few miles down the road from the factory where the car will be built is terrific.”
The opening was also welcomed by Robert Forrester, Vertu Motors' chief executive, who said: “As a company based in the North East, we are incredibly proud to be opening the region’s first Infiniti Centre.

Related: Infiniti Q50 to target fleets

"The new Q30 will go into production in Sunderland next year and it’s fantastic that we’ll soon be able to sell North East made premium cars in this fantastic new facility.
“We know how loyal the people of the region are to cars that are built here and with the quality of its products and the global reputation it has for quality and performance we are extremely confident Infiniti will be a big hit with the area’s motorists.”
The launch event was attended by invited VIPs and showcased the exclusive models that make up the Infiniti range – including the new Q50 sports saloon and QX70 SUV.
Guests were also among the very first in the country to see the new Infiniti Support Our Paras Racing Q50 (pictured) which will compete in the 2015 British Touring Car Championship season, driven and maintained by injured service personnel.

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Jim McGill