Euro stampede for new Mustang 28 | 05 | 2014
FORD MUSTANG FANCIERS flooded the car manufacturer's pre-registration process during the UEFA Champions League Final. More than 9300 people tried to reserve a new Ford Mustang when pre-registrations for the European version of the sports car opened during the final in Lisbon.
Ford, the main sponsor of the Champions League, invited prospective buyers to register online for a chance to reserve one of the first 500 new Mustangs destined for Europe.
Registrations for the new car closed when the match between Real Madrid and Atlético Madrid ended after 120 minutes.
Such is the demand for the new Mustang, that the 500 figure had been surpassed within 30 seconds of the referee had blowing his whistle to start the match.
When it goes on sale next year, the new Ford Mustang will be the first ever to be made available across Europe.
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“We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the Champions League final was overwhelming," Roelant de Waard, vice president, marketing, sales & service, Ford of Europe said.
The delivery of the first 500 Mustangs will be spread across 20 countries, including 130 right-hand-drive cars for UK.
Those who have been successful in their application will be informed within the next few weeks. Then each customer will be invited to complete their order at a Ford dealership.
Both fastback and convertible models were available with a choice of either the new 305bhp, 300lb/ft 2.3-litre four-cylinder Ecoboost engine, or the 5.0-litre V8 producing 420bhp and 390lb/ft.
The initial 500 Mustangs will also be fitted with chrome detailing, 19in alloys, heated and ventilated seats, park assist, black leather trim, and heated and ventilated seats, park assist, black leather trim.
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Jim McGill