New Scots Maserati opens 31 | 03 | 2014
MASERATI HAS OPENED its new showroom at Park’s Motor Group’s dealership in Hamilton. Park’s Maserati will cover Glasgow and West Scotland and be the sole distributor of the brand in these areas (see more photos of Maserati's new dealership with Park's Motor Group).
The completely new showroom, showcasing the brand’s latest corporate identity, features an indoor display of five new cars, a full aftersales facility for service and repair, as well as a display of used cars.
Models on show include the Quattroporte, Maserati’s flagship luxury four-door saloon, and the new Ghibli executive saloon, the latest model to join the range and the first Maserati to feature a diesel powerplant.
Park’s Maserati is headed by Lee Martis and is one of 43 retail sales outlets of the dealer group which represents 18 brands and includes dealerships in Ayrshire, Glasgow, Lanarkshire, Fife and West Lothian.
The opening of the new showroom, on Hamilton's Almada Street, was welcomed by Ross Park, Park's Motor Group director.
Related: New Maserati name in Scotland
“We’re delighted to be officially opening this stylish new showroom and now representing the Maserati brand across West Scotland," Park said.
"We look forward to delivering the highest levels of customer service in an environment tailor-made for showcasing the superb Maserati range.”
Currently celebrating its 100th anniversary, Maserati is entering a significant period for the brand with ambitious development, including the introduction of the new Levante SUV in 2015.
“Maserati has made a bold start to its centenary year with increased sales performance, the stunning Alfieri concept at the Geneva Motor Show, and a groundswell of excitement for our future models," Peter Denton, region manager Maserati North Europe, said.
“With their local understanding, Park’s new Maserati showroom will be a highly effective presence for the Maserati brand in West Scotland – an important area for us – and they will be vital to achieving our joint goals as a strong and fully supportive partner.”
This latest opening follows the recent additions to the Maserati dealer network in the cities of Cardiff, Blackburn, Colchester, Maidstone and Peterborough in keeping with the growth aspirations of the marque.
Related: New Saab dealership in Ayr
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Jim McGill