Peter Vardy boost for Scottish Rugby 06 | 02 | 2014
SCOTLAND'S MOST PIONEERING young car group, Peter Vardy, has joined forces with another powerful force in Scotland, Scottish Rugby.
On the even of Saturday's Calcutta Cup clash against England at Murrayfield in the Six Nations Championship, Peter Vardy confirmed it is Scottish Rugby's new vehicle partner. The new deal is for three years, and will cover next year's Rugby World Cup.
The first presence Peter Vardy will have with Scottish Rugby will be at the Calcutta Cup match, where a selection of vehicles will be on display behind the east stand and near the ticket centre. Land Rover, Jaguar, BMW, Mini and Vauxhall models, will all be on display, and will then become a permanent fixture on international match days.
When France come to Murrayfield on March 8, Peter Vardy will run a kicking competition, when fans will be given the opportunity to win a Vauxhall Cascada for a year.
“We’re excited to be joining Scottish Rugby on their journey to the World Cup in 2015 and beyond," CEO, Peter Vardy, said.
“We are a young Scottish business, so for us this is a fantastic opportunity to drive our business further and support Scotland’s national rugby team and Scottish Rugby staff throughout the country.
“One of Scottish Rugby’s values is community engagement, which is at the core of our business. Scottish Rugby’s hard work in ensuring that rugby is a sport for all the family both on and off the pitch was something that attracted us to the partnership.
Related: Peter Vardy opens new CarStore
“Just like Scottish Rugby, we want to grow our business and this partnership gives us an opportunity to do that together. The partnership will create a sports marketing platform which I am sure will be mutually beneficial to both organisations.
"We very much look forward to working together over the next three years.”
Today's announcement was also welcomed by Dominic MacKay, Scottish Rugby’s director of commercial operations, communications and public affairs.
“We’re delighted to have Peter Vardy on board as our most recent addition to our family of blue chip sponsors that include RBS, Macron and BT, among others," he said.
“Peter Vardy is a growing business synonymous with success in Scotland. We look forward to working together.
“Our commercial activity has grown significantly in recent years and the strength of our brand globally, and nationally, is an important factor in sponsors joining our family.”
As part of the relationship, Peter Vardy will provide Scottish Rugby with a fleet of Vauxhalls. The cars will predominantly be used by coaching staff to assist in the development and growth of the game at club and school level across Scotland, from the Highlands and Islands, all the way down to the Borders.
Related: Vauxhall Cascada 'a game-changer'
Keep up-to-date with all the latest news by following us on twitter.com/scotcars
Jim McGill
Caption: Peter Vardy’s marketing director, Dale Smith (right) and Scottish Rugby’s Dominic MacKay, seal the three-year deal under the shadows of Murrayfield, on the eve of Saturday's Calcutta Cup match against England.