Ford slashes £1000 off B-Max 17 | 02 | 2014
FORD HAS SLASHED as much as £1000 off the price of its B-Max compact MPV amid reports of weak demand for the new model across Europe. Ford has also added a new range-topping variant of the B-Max.
Recently, the Romanian factory where the vehicle is made, announced it would be stopping production for four days this month. According to Ford officials, the decision was reportedly made due to low demand. The Romanian plant builds around 68,000 Ford cars a year.
Ford has added a new £18,395, top-spec Titanium X to the range. The range-topped comes with a panoramic sunroof, keyless entry, heated leather seats and rear privacy glass.
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And while the entry-level B-Max Studio remains at £12,995 in Scottish Ford showrooms, the company has reduced the price of the mid-level Zetec and Titanium editions. As a result, they now start at £14,795 and £16,595 respectively, representing a price cut of £770 and £1000.
The significance of the reductions is that the B-Max now sits comfortably closer to what is perceived as its main rival, the Nissan Note.
The Japanese car starts at £12,100, and rises to £13,495 for Acenta models, £14,395 for Acenta Premium and £16,100 for the range-topping Tekna.
Interestingly, despite reports of lower than expected sales across Europe, in the UK last year the B-Max outsold the Note by 3354 units, selling 15,896 units.
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Jim McGill