Jaguar tops dealer survey 27 | 08 | 2013
JAGUAR HAS TOPPED the annual JD Power Dealer Satisfaction Survey for the second year in succession. The top five spots were filled by Jaguar, Lexus, Honda, Mercedes-Benz and Land Rover. Sixth place was taken by Toyota.
The 2013 rankings, published in What Car?, highlighted that Jaguar owners provided overwhelmingly positive feedback about their dealers, highlighting friendly advisers, flexibility in finding booking slots, quick and painless vehicle hand-over and pick-up services and staff taking the time to explain technical details of work carried out.
Chevrolet was ranked 27th and last in the league table, with Alfa Romeo immediately above them in 26th, preceded by — in ascending order — Fiat, Peugeot and Mitsubishi, the latter two tied for 23rd.
The rankings were based on 13,511 customers, who had a service experience with their dealership within the past 12 months, being questioned.
Their feedback was also based on cars bought between January 2010 and December 2011 focusing on the booking process, overall staff helpfulness, dealership facilities, quality of work and how fair the service charges were.
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“For the second year running, Jaguar owners love their dealers as much as their cars, awarding their dealers top marks in the annual survey," Chas Hallett, What Car? editor-in-chief said.
"Jaguar is in a most enviable position, where every car maker wants to be and needs to be now and in the future.”
The result was also welcomed by Jaguar Land Rover managing director, Jeremy Hicks.
“Our dealer network is the most important point of contact we have with our customers and I am delighted that Jaguar and Land Rover have performed so well in the JD Power survey for the second year in a row," he said.
"Our product line-up is the strongest and most diverse it has ever been, with new sectors of the market coming to the brand all the time, as proven by record sales in 2013.
"As our sales grow, so does the quality of our dealer network and we are proud that our dealers have been recognised by our customers, JD Power and WhatCar?”
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Jim McGill