Arnold Clark Kia sees red 27 | 01 | 2012
SCOTS CAR GIANT Arnold Clark has become the first Kia dealer in the UK to introduce its new 'Red Cube' showroom identity.
The Korean manufacturer's new global standard has been created to deliver the most complete visual representation of Kia's design-focused brand strategy.
While the new showrooms will only open at major new-build sites, many of the concept's elements will soon be found at all Kia showrooms in the UK following the national roll-out.
Arnold Clark's showroom, at Northwich in Cheshire, was built on an existing Arnold Clark four-acre site in a high-traffic location and features strong red cladding, distinctive side-return architecture and a clean, interior to give customers an even more professional and comfortable experience when they are either buying a new Kia or returning for after-sales service.
See more photos of Arnold Clark's Kia 'Red Cube'
"This is a dramatic new look for Kia across the globe," Simon Hetherington, dealer development director at Kia Motors (UK), said, "and I am proud the UK has one of the first such new showrooms to open in Europe.
Read our roadtest of the all-new Kia Optima
"We do not expect all of our dealers to invest in such buildings, but many of the elements contained in Red Cube can already be found in about one-third of our 170 UK dealerships. By the end of this year, almost all of our dealers will have adopted our new brand identity.
"The Red Cube gives us real stand out at new-build and landmark sites, and I would expect another five or six such showrooms in the UK over the course of the next year," he added.
Read our roadtest and watch our video of the new Kia Optima
The Arnold Clark Northwich showroom took 16 weeks to build and is the group's eighth Kia dealership across the country.
"We are delighted with the new showroom," Eddie Hawthorne, managing director of Arnold Clark, said, "and it is great to be the first in the UK to showcase Kia's new flagship Red Cube.
"We were very happy with the build process, we are very happy with its simple, practical but stunning style and I am sure it is going to really deliver for Arnold Clark."
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Jim McGill