Rolls-Royce buyers say 'no' to diesel  09 | 08 | 2012

ROLLS-ROYCE CUSTOMERS have put their collective crocodile leather-clad foot down and told the company they don't want diesel-power.

The stance is in complete contrast to the electric Rolls-Royce Phanton EX (pictured), which has been welcomed with open arms.

The customers — or clients — were responding to a question from Rolls-Royce regarding the acceptance of diesel. The response was negative.

"They wouldn’t entertain the idea," the report findings said. "They said absolutely not, don’t bring diesel anywhere near a Rolls-Royce, we won’t buy it.”

“A diesel has a lot of low-end torque, but customers are not going to cop it. It’s the perception of compromise.

And unlike Bentley and Aston Martin, Rolls-Royce has no plane to move into the SUV market.

“We can’t imagine a Rolls-Royce SUV,” the company said. “It’s not something we are actively considering at all. We don’t chase volume, so we’re not looking for a volume creator.”

EXCLUSIVE: Read our roadtest of the electric Rolls-Royce

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Jim McGill