Vettel on song in videoposted in F130 | 08 | 2012
DOUBLE FORMULA ONE world champ Sebastian Vettel has spent the 'summer break' basking in his new starring role. The 25-year-old German has been starring in a music video with Double Grammy-winning US R&B star and protégé of Jay-Z, Melanie Fiona.
The Red Bull Racing driver and Infiniti Global Ambassador plays a central part in the official global music video for Fiona’s track ‘Watch Me Work’, from her album ‘The MF Life’ on Universal Records.
The high-energy piece, set in downtown New York, sees Vettel play a modern day James Dean character searching to find an underground location for Fiona and her band to perform.
Behind the scenes with Sebastian Vettel & Melanie Fiona
Vettel emerges driving a red Infiniti G37 convertible to an enormous warehouse space, powering up the lights and the sound system, and taking control of the volume. Happy with his work, Vettel’s character departs the scene and is seen driving into the Manhattan sunrise.
The video is the latest in the ‘Infiniti Inspired Performers’ series, which sees Red Bull Racing drivers Sebastian Vettel and Mark Webber collaborating with other top performers in different disciplines.
The video was shot on location in New Jersey in June when Vettel drove the proposed New Jersey F1 Circuit. He also took the opportunity to take the R&B star on a high-speed lap of the circuit, where she got a taste of his high performance world.
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It’s the first time that Canadian-born Melanie Fiona has featured a sports star in one of her videos. She is no stranger to collaborations though, having worked with Jay-Z, co-written songs with Rihanna and toured with Kanye West amongst others.
She is also no stranger to Inspired Performance – her family have owned Infiniti cars for years meaning Melanie has grown up with the brand. Vettel though was pleased to have been involved.
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“It was a great experience to shoot a music video, and certainly very different to what I’m used to," Vettel, who will return to the cockpit of his Red Bull F1 car tomorrow to begin preparations for the Belgian Grand Prix at Spa, said.
"But music is without question an inspiration to many and I’m very proud to have been part of this. I think the lyrics are quite fitting to what we can all do if we put our mind to it.”
Watch new video of Sebastian Vettel in 'R&B' video
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Jim McGill