Top Mini award for Scots dealer 27 | 03 | 2017
ONE OF SCOTLAND’S leading Mini dealerships has scooped a top award in the 2017 Mini Retailer Awards, which recognise the exceptional results across the brand’s 141-outlet UK retail network.
Harry Fairbairn Giffnock took the award for Used Car Sales, and was the only Scottish Mini dealership recognised at the annual awards.
Mini Sytner Tamworth took home the top ‘Retailer of The Year’ accolade after a year in which the team demonstrated industry leading competence across 10 separate areas, including new car sales, used car sales, profitability, customer satisfaction and more.
The team at Sytner Tamworth were also the first in the world to adopt Mini’s new corporate brand identity which has since been extensively rolled out throughout the UK retail network over the last 12 months.
Other categories and winners included Cooper Norwich for Aftersales performance and Prentice Portadown for delivering consistently excellent Customer Service.
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Rybrook Shrewsbury excelled in two categories, taking both the Financial Services and Manager of the Year awards.
“In 2016 Mini UK’s retailer network delivered the company’s best annual performance since the brand was launched in 2001,” Chris Brownridge, director, Mini UK, said. “I’m delighted to celebrate the achievements of our dedicated retail teams and congratulate each of our deserving winners.”
In 2016, Mini UK sold 68,984 vehicles, its best annual sales performance since the brand’s launch in July 2001, representing an 8.5% increase over 2015.
Mini significantly outperformed the total new car market which grew by 2% over the same period. The new Mini Clubman contributed to an 11% growth in the brand’s corporate sales and Mini Convertible was the best-selling convertible in the UK.
Mini’s performance brand, John Cooper Works, recorded an 8% increase in sales to 2,386 vehicles.
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Jim McGill