Global safety award for Michelin 09 | 05 | 2012
MICHELIN, WHICH OPERATES a manufacturing plant for car tyres in Dundee, has long been associated with road safety. Now its reputation has been further enhanced by being awarded the Prince Michael International Road Safety Award. The award took place at a glittering ceremony in New York,
“Michelin is a global leader in road safety innovation not only through its product development but also in the field of care for its own employees,” His Royal Highness Prince Michael of Kent, Royal Patron of The Commission for Global Road Safety, said.
"But its wider corporate commitment to community safety and international programs is an outstanding example to all businesses.”
As part of its corporate social responsibility commitment, Michelin constantly and actively deploys a global system designed to put a halt to the serious problem of road safety.
That’s because the Group’s strategic focus on performance would be meaningless without an on-going commitment to making roads safer, everywhere, around the world.
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In addition to its tyres and their performance, Michelin supports measures to make driving safer, providing employees with training and promoting road safety to the general public. Addressing the challenge of road safety represents a concrete application of one of Michelin’s core values – respect for people.
Every week more than 7,000 people around the world are killed in work-related traffic accidents, including commuting to and from work. In response, Michelin has introduced internal campaigns promoting safer driving practices and more efficient travel management.
Since 2009, all sales and marketing employees take part in road safety training courses. Information tools include a Road Safety awareness kit provided to all employees in countries where Michelin has manufacturing operations.
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In the UK, the accident rate of the Group’s car fleet has been cut by more than 50% since a comprehensive driving policy was implemented five years ago.
In addition to these internal measures, Michelin over the past 10 years has introduced a wide range of road safety programs in the countries in which it operates.
One outstanding example is Michelin Junior Bike, an initiative that helps young people learn traffic regulations in a fun way and shows them how important it is to wear a helmet when riding a bicycle. In May 2011, Michelin was one of the first companies, to sign the Global Road Safety Commitment in support of the Decade of Action for Road Safety 2011-2020 launched by the United Nations. In 2012, Michelin is investing €6 million worldwide to support global road safety initiatives.
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Jim McGill