Mazda pins hopes on new CX-5 30 | 04 | 2012

MAZDA, WHICH HAS seen sales of its cars slump in Scotland, believes the all-new CX-5 SUV will return the Japanese manufacturer to success.

Ahead of its launch in mid-May, Mazda held a VIP tour to give potential customers the chance to drive the all-new CX-5.

"Mazda defies convention is a key message," Claire Andrews, marketing director for Mazda UK said, “and the Mazda CX-5 is the best example of how we have done that since cars like the Cosmo Sport in 1967, the first rotary engine, the MX-5 in 1990 – a lightweight two-seater sports car when people said sportscars were dead – and the RX-8 in 2002.  

"We have a proven track record of how we defy convention and our sixth generation cars continue that.

Scots car group's £650k profit despite 34% Mazda slump

“Not many cars are built completely new from the ground up, but the Mazda CX-5 is.  It’s fun-to-drive yet has Mazda’s new Sky-Activ technology which gives the car tangible environmental credentials and is a technology for all drivers. It is not a sub-brand or charged at a premium price, but a democratic approach to offering customers more fun, excellent fuel economy and low emissions.

“We believe the Mazda CX-5 will bring new customers to Mazda. The compact SUV segment is one that is growing – sales grew by 38.5% year-on-year in Europe – and our challenge is to attract those customers who might be considering a VW Tiguan, Kia Sportage, Ford Kuga, Toyota RAV4 or a Volvo XC60 to buy what will be the cleanest and most fuel-efficient vehicle in the segment.

“The Mazda CX-5 will also provide a stepping stone for existing Mazda3 customers, allowing them to stay with Mazda and bring back RX-8 customers who want to develop deeper bonds with Mazda."

We test Mazda's pioneering SkyActiv technology

Keep up-to-date with all the latest news by following us on twitter.com/scotcars

Jim McGill