Nissan sponsors Champions League 07 | 04 | 2014
NISSAN HAS CONFIRMED a four-year global sponsorship partnership with the UEFA Champions League including the UEFA Super Cup.
The new agreement represents the Japanese manufacturer’s largest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons.
“Innovating to excite is what Nissan does, and as partners with UEFA we are looking to introduce new ways in which to enrich the UEFA Champions League experience,” Roel de Vries, corporate vice president and global head of marketing and communications for Nissan, said.
“Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do.”
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As an official partner, Nissan will have extensive rights to the matches, pre-match training sessions, content, media, hospitality, events and the Final.
According to de Vries, the UEFA Champions League has a cumulative television audience of over 4 billion a season and the deal will bring Nissan to new audiences and keep the brand at the fore over the course of the European football calendar.
“European growth is important to Nissan, and in UEFA we feel we have found the perfect partner to help us achieve our business goal of becoming the No1 Asian car manufacturer in Europe by 2016," Bastien Schupp, vice president, marketing, Nissan Europe, said.
"We’re excited and very much looking forward to the new season kicking off at the UEFA Super Cup in Cardiff on the August 12."
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Jim McGill