Vardy expands in Aberdeen 07 | 12 | 2012
SCOTS DEALERSHIP GROUP Peter Vardy has completed the latest phase of its expansion by acquiring Porsche, Land Rover and Jaguar dealerships in Aberdeen.
The Glasgow-based company has purchased Town and County’s Land Rover and Porsche dealerships in East Tullos, Aberdeen, from owners Athol and Jackie Strachan.
In addition, it has also acquired Pendragon’s Jaguar dealership in Aberdeen, taking its total number of sites to 10. Peter Vardy already represents Vauxhall, BMW and Mini.
"These new initiatives mark the end of a momentous year for our business," Peter Vardy, chief executive, said.
"We were only founded six years ago, but the company has gone from strength to strength through the efforts of a team of exceptional people throughout the group.
"The Land Rover business is one of the largest in the UK, and Porsche is a world renowned brand.
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"We have enjoyed a very friendly relationship with Athol and Jackie from Town and County — 25 years ago my father bought Rover and Jaguar businesses from Town & County, so there is an element of history repeating itself.
"Athol and Jackie have already done a fantastic job of building these businesses into what they are today, so it is a real coup to take over such highly performing sites.”
The Jaguar site features family history with the Vardys as its was previously operated as a Reg Vardy dealership on the site for more than 20 years until it was acquired in 2006 by Pendragon.
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"Partnering with a marque as renowned as Jaguar is a significant moment for our company," Peter Vardy said.
“Before I founded the group, I managed a Jaguar franchise in Edinburgh and I know from first-hand experience how much passion and commitment the company puts into creating and building beautiful vehicles which are recognised globally as a symbol of quality."
Though no figures have been released, Vardy confirmed it is planning to invest in new premises for all of the new businesses.
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Jim McGill