Top award for Arnold Clark 25 | 05 | 2016
SCOTLAND’S LARGEST CAR dealership group, Arnold Clark, has scooped the Drum Marketing Awards’ In-house Marketing Team of the Year Award.
The prestigious award, presented at the Park Plaza Westminster Bridge Hotel, London, earlier this month, was welcomed by Vivienne MacLaren, head of marketing at Arnold Clark.
“We’re absolutely delighted to get the award,” she said. “It’s a real testament to the quality and creativity of the work being produced by our 104-strong marketing team.
Related: Arnold Clark opens UK's largest Renault site
“Restructuring and moving towards an agile framework has increased collaboration further, and every day we can see the benefits that this has on the work that we are producing across all channels.”
Arnold Clark.s marketing department fended off competition from several large companies including Pret A Manger, Papworth Trust and Keystone Law.
What we liked about the winning team was the refreshing way that they re-designed their team structure,” this year’s Drum Awards, judges said, “learning from the start-up world to create a lean and efficient approach to marketing delivery, knowledge and skills sharing.”
Related: Arnold Clark offers 250 apprentices
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Jim McGill