The AA outperforms Google 15 | 04 | 2014

THE AA HAS been named as UK’s most trusted brand, ahead of Google, the Post Office and Boots, in a new consumer survey.

More than 3000 people were questioned by Rainey Kelley Campbell Roalfe/Y&R’s, using Y&R’s in-house database.

The research measured brand perception of companies across a range of sectors and, among the UK’s 20 most trusted brands, the AA came top. The result excluded charities and the armed forces.

Top five brands


1 The AA


2 Post Office


3 Boots


4 Google


5 Johnson’s Baby

When charity brands and the Armed Forces are included, the AA slips to second, behind the Royal British Legion Poppy Appeal. The NSPCC takes third spot.

“This is a welcome endorsement for the AA," David Bruce, director of AA Cars, said. "I think this will be a very reassuring message for dealers listed on AA Cars, as well as those looking to buy a used car.”

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Jim McGill